Save the Toy Store! (Edwardsville, IL)

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Tilted at [?] $76,875
Save the Toy Store! (Edwardsville, IL)

Hello, thank you for your interest in the donation campaign to benefit Once Upon A Toy/Lagoona Magoo Toys/Happy Up Inc.

As was sadly reported late last week, Once Upon A Toy/Lagoona Magoo/Happy Up Inc. was forced to close on Saturday, March 9. 

Everyone knows that the state of our nation's economy has been hard on retail businesses, most especially independently owned specialty retail businesses such as Once Upon A Toy.  

Despite their best efforts to align the business with the economy, the results were not fruitful enough.  The financial institution has called the loans. 

Once Upon A Toy has been a fixture in Edwardsville since 1987; their first location was where El Maguey is today.  In addition to being a hot spot for birthday and holiday gifts, Once Upon A Toy is also known for their unique items, their keen eye for the next hot toy, and their very helpful and friendly staff.  Most likely the store has also served as a successful bribery tool in most homes (if you ____, I will let you pick out a toy at "the purple toy store".).
Because $75,000 is only the tip of the iceberg, the campaign will continue after that goal is reached.  However, if the goal is not met by Friday, the effort will be cancelled due to the timeline of the liquidation.

It is our hope that this great amount of money will call off the banks efforts to liquidate the assets of Happy Up Inc. and allow Shawnta' to re-open the doors for business.  Whether that is for the remainder of this year, or forever, remains to be seen.  

Shawnta' and her team are well aware of the road ahead and are ready, willing, and able to work hard for the best possible outcome.  They love their jobs and their toy store family.  Recent efforts, including a revised business plan, were looking positive; Shawnta' and her staff welcome the opportunity for a second chance. 

Your support, regardless of size, is most appreciated.  The community effort behind this campaign does not go unrecognized.

Some things to note:

  • If $75,000 is not raised by Friday the campaign will be cancelled due to the timeline of the liquidation.
  • Your donation will not be processed by Crowd Tilt until we reach or "tilt" our goal.
  • By donating to this cause, you acknowledge that you are aware that this contribution is a gift.  Your financial donation, regardless of value, is not tax deductible. Nor does it entitle yourself or any of your relatives to special entitlements to or at Once Upon A Toy/Lagoona Magoo Toys/Happy Up Inc. including an ownership interest, expectation of return or profit, or any other pecuniary interest or advantage. This donation is a gift and a leap of faith.

Please follow this community effort on Facebook: Save Once Upon a Toy and LagoonaMagoo!/groups/191671887623770/

Thank you!

Emily Terry-GatesWhat an awesome amount of money! The support is amazing! Wouldn't it be great if we could get 1/2 way there by tonight? $38,437.50 is the 1/2 way mark!!!
2 years ago
Emily Terry-GatesYour support is much appreciated.

There are many questions left without answers.

Shawnta' is still working practically around the clock to meet the bank's demands.

We do not know for certain that this campaign will solve the problem; what we do know is that a community coming together to save an independently owned toy store that has fallen victim to our nation's poor economic conditions is unprecedented territory. The campaign has garnered much attention and we are hoping for the best.

If $75K is raised, the plan is to use a large chunk of those funds to satisfy the bank. The remaining funds would be used to pay toy vendors who are eager for their money.

It is true that the building does not belong to the business and is for sale. The owner of the building is entertaining an offer; however, the terms of that offer have not been agreed upon. It is quite possible that Once Upon A Toy would have to relocate to another location in Edwardsville.

That being said, Shawnta' has several plans in place to contribute to the success of the store.

Over the past 2 years, Shawnta' has worked hard to streamline the business which includes getting down to 1 stable store (Edwardsville) and a new store in Clayton.

While Edwardsville remains a strong store, overhead should be reduced; which makes a move that much more likely.

Expenses at both stores have been streamlined as much as possible, including payroll and inventory.

With a strong pulse on the newest stuff to buy, it is recognized that the company's website needs to perform more efficiently to benefit the bottom line. Making that happen is a top priority.
2 years ago
Emily Terry-GatesWooHoo! Over $10,000!!!! Amazing. Let's keep up the great work!

Thank you to everyone that has donated!
2 years ago
Emily Terry-GatesAwesome! Over $7,000 in less than 3 hours! Let's keep it up! At that rate, we will be to our goal in 29 hours!! :) The average gift is $122.00! That is beautiful generosity! Keep it up--- we WILL get there! And, THANK YOU!
2 years ago